Target marketing is more effective on the Internet than any other advertising source. Strategically placed web ad's can achieve 100% relevant views making the cost of Internet advertising much less than traditional advertising. Internet advertising allows a company to set up a target market who visit specific websites that are related to their company and expose their brand to competitors clients and persuade them to switch to their product. Search engines make target marketing simple and effective for Internet advertisers due to the fact that their ads are easily customized to the consumers preferences and needs. Banner ads and pop ups allow internet advertisers to target consumers on websites that contain products or services that are similar to their own and to grab their attention.
http://smallbusiness.chron.com/advantages-advertising-internet-4028.html
I believe the target marketing of Internet advertising is perhaps the best advancement in marketing and advertising in recent years. It can be much more beneficial to the companies involved, as they can reach potential consumers that might actually be interested in their products. It's also a superior form of advertising for consumers, such as myself. I would much rather see advertisements related to my own interests than completely unrelated. Even though we all get irritated with ads from time to time, it is still better to see ads for something you're actually interested in.
ReplyDeleteI totally agree with you in respect to the advancement of internet advertising. I feel that there should be an option box on the internet browser settings that allow you to block ads when you don't want to see them so that companies won't waste their money on unrelated and/or unwanted ads.
DeleteI love the fact that more companies are taking this approach to reach their customers. I for one enjoy shopping online so this will definitely help me and millions of other online shoppers. For sure target marketing is a benefit to internet advertising and me. Finding the interest for your loyal and new customers will only keep them coming back.
ReplyDeleteThe hardest thing for companies to learn is how to reach loyal customers quickly and effectively before their competitors do. Today's marketplace is so competitive.
DeleteIndeed, being specific is the way to go nowadays and target marketing does it well. Advertising for a specific group creates a strong brand loyalty.
ReplyDeleteCompanies in today's competitive market are seeking to increase brand loyalty and target marketing makes this easier and more effective.
DeleteI find that target advertising is both effective and annoying. When I find ads that are directed towards things that I have search for in the past it is very useful. I am introduced to new online stores and new products that fall under what I was previously looking for. I find it annoying because I am not the only one using my computer, so sometimes I find ads that I have no interest in.
ReplyDeleteI agree with you in the view of target advertising as being annoying sometimes. I personally turn off tracking on websites that I visit.
DeleteThe use of target marketing in association with advertisement has grown drastically throughout the internet. Everyday I access Facebook, and I receive lots of advertisement that correlates towards my interests. Social media has captured information upon individual users, has sold this information to advertisement companies to entice different people to different products. I do a lot of sound on several clothing websites that connect to my Facebook, and because of this I am always offered promotions that entices me to purchase a product before the promotion is gone. But as a consistent online short I've noticed that many of the promotions given on a certain day will usually be offered down the line in goes that I finally purchase the companies product. According to my marketing class, online advertisements is the new direct mail way of marketing various products.
ReplyDeleteTarget marketing makes advertisers job easier and more effective in satisfying their customers needs by showing them ads based on their preferences.
DeleteWhen I am watching TV shows on like Hulu for example, the commercial ads have a button that asks if this commercial was relevant to me. So instead of me wasting my time on commercials I am uninterested in, I can filter it to match what I like.
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