One of the most common forms of internet advertising is Pay Per Click (PPC). This is due to change due to the problem that only about half of their campaigns are being seen by their intended audience.
A very fast growing method is social media market, in 2012 Facebook signed its one billionth user and has become the best internet relationship builder on the market. Twitter has become the best way to share news and Pinterest, the hulk of visual marketing.
Email Marketing has been known to have positive and negative effects. Many marketers have chosen the spam route which has proved to be the wrong way to go, with a conversion rate of 1 in about 12.5 million. The method companies have found to work best with email advertising is working off of an opt in list, or those who have given consent to send them emails about their products or services.
SMS or short message service is another chosen method of getting the word out. Common with cellular companies, SMS is a method used to inform customers on new promotions via text message. With a much higher conversion rate than email and much faster execution time, SMS has proven to be a valid contender on the internet advertising front.
Search engines have become giants in the internet advertising industry, allowing companies to occupy the white or organic space on the world wide web. Companies are constantly battling to be at the top of the list in frequent searches through Search Engine Optimization (SEO) campaigns. They are constantly creating new information that is SEO optimized to remain top contenders by occupying as much of that free space as possible.
http://info.cleriti.com/blog/bid/259106/Top-5-Internet-Advertising-Methods-for-2013
